MODERN RETAILING HAS CHANGED WHAT CUSTOMERS EXPECT

At this point, we all acknowledge that the Internet changed everything, right? So shoppers’ expectations are no exception. In the last 20 years, we’ve seen Amazon and Alibaba create tectonic change that destroyed long-standing, previously innovative companies that didn’t get modern. Blockbuster, Sears, Toys ’R’ Us…many a successful brand didn’t understand the change they were caught up in or failed to adapt to it. Even in the past decade innovation has gone turbo. And these rapid changes happening online have influenced and evolved what people expect: from direct-to-consumer products to instant gratification, to what the physical retailer experience is like too. In other words: no matter where you’re based or what you’re selling, all retailers have new customer demands to contend with.

Leave a Comment Here

Your email address will not be published*

---

Full Name*

Email*

Comment*

Comment